ABOUT AND1

Don’t call it a comeback - We been here for years. 

AND1 was born in 1993 from the blacktop courts and streetball culture of Philadelphia, America.

What started with a simple trash-talking T-shirt sold bootleg style, out of the back of a trunk, quickly became one of the most influential basketball brands in the world. Built not in boardrooms, but on blacktop courts, playgrounds and through the players who changed the game their own way.

At a time when basketball culture was becoming bigger than the sport itself, AND1 created something different. Loud. Fearless. Creative. A brand that celebrated individuality, confidence and self-expression both on and off the court.

By the early 2000s, the AND1 Mixtape Tour became a global phenomenon, turning streetball players into icons and inspiring a generation of hoopers worldwide. The mixtapes weren’t just basketball highlights, they represented a culture and taught a generation how to show up. Fast handles, ankle breakers, personality, music and style all came together to create a movement that changed basketball forever.

Today, AND1 continues to honour that legacy while evolving for a new generation of players and creators. From performance footwear and on-court apparel to lifestyle collections inspired by basketball culture, the brand remains rooted in the same attitude it started with over 30 years ago: Respect The Game.

Known for iconic products such as the Tai Chi, worn by Vince Carter and Steph Curry - one of the most recognisable basketball shoes of the early 2000s, AND1 has continued to blend basketball performance with streetwear influence and cultural storytelling.

More than just a basketball brand, AND1 represents confidence, creativity and community - for the players who play with style, personality and passion wherever the game takes them.

So allow me to reintroduce myself. This is AND1.